and One Last Thing...

She has left the building, the pigs are flying, and it's freezing over.

Yes Virgina, There is a MacWorld and Apple will be there, but only this year. You see, Steve Jobs and Apple have opted out of that mega convention, known as MacWorld, and will forever ride off into the sunset to do their own thing.

What are we to do?

"Oh, the humanity...!"(Herbert Morrison)

I think I heard that line in a movie once, but it really does say a lot about what we can expect. No more getting together with other Mac users and sharing stories. No more meeting at the local coffee house and talking about the next MacWorld and what to expect. No more...you get my drift.

Wait a minute, I'm sure there are some positives.

Let me see... I'll make a list.

1. No more visits to San Francisco
2. No more nights at my favorite North Beach restaurant
3. No more watching late movies at the Sony's Metreon
4. No more taking off work for a week
5. No more being wined and dined by company reps
6. No more taking extra time and visiting friends in Santa Rosa
7. No more driving up the coast (101 freeway)
8. No more listening to David Pogue for the umpteenth time
9. No more walking the city streets
10.No more gotta go on the cable cars

Now that I think of it, MacWorld was so much more than Apple, it was a state of being.
For one magical week I was able to consume myself with all things San Francisco and a computer called Macintosh.

The San Francisco I know was transformed into a mecca of Mac fanatics and everywhere I went I knew they were just around the corner.
Coffee, shopping, dinner they were everywhere, exchanging glances of approval with this inexplicable, unspoken, unseen magical bond we all had.

We knew that that we were connected by something.

Yes, there will be other MacWorlds, but without Apple? Will it be the same? Only time will tell.

I can only hope that when Phil Schiller wraps up this final keynote he utters those magical words,

"and One Last Thing..."



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